Priming is a technique by which someone could influence
another person’s choice, feeling, or response by giving them signals they would not be conscious of.
For example, if you showed someone a movie that had triangles subtly worked all through it, then asked that person to choose a number from one to ten, that person
could be more likely to choose the number three.
Madeline Ford, staff writer for Motivemetircs.com offers
another example:
“[In an experimental word completion task] participants are
given a long list of words to read. The list is long enough that participants
would not easily be able to memorize it and they also do not know that the
words might be helpful later on. Then, the participants are asked to complete
words that have some letters left out. For example _EX_G_ _, which can be
completed to HEXAGON. Participants who read “hexagon” on the list of words
earlier are more likely to get this task correct and also complete it more
quickly” (Ford).
And Psychology Today offers this further example, “…a person
who sees the word "yellow" will be slightly faster to recognize the
word "banana." This happens because yellow and banana are closely
associated in memory (“Priming”).
Works Cited
Ford, Madeline. “What is Priming? Consumer Behavior,
Psychology, and Case Studies.” Motivemetrics.com. Motivemetrics, 1 Jul. 2013.
Web. 22 Jan 2018.
“Priming: What is Priming?” PsychologyToday.com. Psychology
Today and HealthProfs.com with Sussex Publishers LLC. 2018. Web. 22 Jan. 2018.
No comments:
Post a Comment